LIGHTSTARTER, HABITCO
Kindle light like fire

Strategy – Product Design – Art Direction – Rendering

Before the advent of modern technology, fire and light were synonymous with one another. With Lightstarter, a torch that turns on by kindling, the connection is reestablished into a new, profound experience.

Simply rub its twig like form and Lightstarter activates. And depending on how long you rub Lightstarter, you will be rewarded with light to warm up your night.

Kindling time for Lightstarter is 1:10

Examples:
3 second kindle = 30 seconds of light
35 second kindle = 1 minute, 10 seconds of light
1 minute kindle =10 minutes of light